Brief
The Young Spikes Integrated Competition 2021 brief was created in partnership with Conservation International: Three billion people rely on fish for their primary source of animal protein, but we are overfishing about half of all fisheries in the world. Climate change is causing oceans to heat up and acidify, shifting fish populations. This directly impacts the livelihoods of fishing communities when the source of their income shifts to another region.
We love our seafood – but how can we ensure that it continues to be featured in our dishes for many years to come?
Art Director: Kimberly Ang
Copywriter: Shaun Tan
While we didn’t get a shot at metal, Shaun and I were really chuffed to make the shortlist for our first time participating!
