INSIGHT
Cashback is great but sometimes it’s still not quite enough. This year, DBS/POSB is the only cards ecosystem that gives you rewards on top of existing card rewards.
While we can’t solve Singaporeans’ biggest concerns this time of the year such as the rising cost of living, growing inflation or increased holiday spending, we can show how DBS/POSB cards facilitate what our audiences want this time of year by giving them rewards and cash back they can enjoy, to end 2022 and start 2023 on a good festive note.
THE CAMPAIGN
Rewards on rewards on DBS/POSB cards.
We highlighted the fact that our cashback programme was the most rewarding one out there — allowing you to stack up the rewards on your DBS/POSB cards; on top of the amazing merchant deals we had to offer. Our visuals featured gravity-defying stacks of rewards across the shopping, dining and travel categories.
Photographer: Anton Tang
Copywriter: Shahrin Izhar
Art Director: Kimberly Ang
Producer: Xiaoyu Liu
Video Editors: Veron Lim, Fahmi Zailani